The significant of children literacy in a faddish way showed in ralph lauren ralph Children literacy Plan.
ralph lauren Corp (rl) which located in America, it believes children literacy is an important that deserves global concern. In order to extend its support to the cause, This company has launched a “Children’s literacy Program capsule collection” that accelerates the intention of educating children through its venerable products.
Including the collection of “Global literacy Pony” design of t-shirt and a limited-edition “run away sketch tee” that show a young girl holding books in her arms. The functions of this collection which designed to improve child literacy in twelve languages, such as, handbags,magazine, and bookmarks. From August fifth to September first , the company’s commitment to donate 25% of each purchase to “reach Out and read”, This is a nonprofit organization that present out books to children in Children’s rooms across the US,in order to promote reading.
Additionally, ralph lauren has partnered with Scholastic Corp (SCHl), to source over 100,000 books that will be given out by reach Out and read. The website, ralphlaurenme.com, is also showcasing classic fairy tales like “The Cat in the Hat,” “James and the Giant Peach,” and “Matilda. The renowned apparel giant has also committed to contribute 10% of the purchase price from the ralph lauren Children’s Fashion Show for the noble cause.
ralph lauren has an enduring legacy in terms of giving back to the society. Founded in 2001, the polo ralph lauren Foundation has been contributing generously including, but not limited to, causes like cancer, education citizenship, and literacy. The foundation hosts the Pink Pony Campaign, an initiative with a model similar to the literacy Capsule Program, that attempts to fight against cancer through 25% of Pink Pony products’ sales revenue. The company has proven that it is truly American in its soul by supporting the conservation of “Star-Spanged” banner, the flag that was raised at Fort McHenry to commemorate the US’s victory over Great Britain in the War of 1812. ralph lauren also runs a center of Cancer Care and Prevention that provides screening services to underserved communities.
But, the company also has criticism,Speciallly when it related to staffers treatment. lately,the company was been under fire, becaused it didn’t sign an international agreement that pursues improving working conditions for its factory workers in Bangladesh. A cluster of activists gathered outside ralph lauren’s New York office yesterday to complain for the staffers. The company has promised to the allegations by highlighting its participation in International labor Organization’s Better Work program, which provides additional “in-factory monitoring.” The company also refrains from publishing a “human rights risk” report which it believes would be an “unnecessary and a potential diversion of corporate resources with no corresponding significant benefit to stockholders.”
About financial performance, the company had positive growth. The company reported a 4% Year on Year growth in its same-store sales for the first quarter of its fiscal year 2015 (1QFY15) and reported a 3% growth in revenue to $1.7 million during the same period. The company has beaten the analyst estimates by achieving earnings of $1.8 per share, 4.15% ahead of analysts’ estimates.
The ralph lauren children literacy campaign beautify the a brand that predicts a nice future for the world. Moreover, the campaign may help them level-off the criticism the coming criticism of people. Maybe, this is an good advertisement for people to pay more attention to ralph lauren.
Since the ralph lauren got rid of the negative feedback and got more positive feedback, so, ralph lauren was accepted by more and more people. So, People will love ralph lauren goods. Once the season was changing, then, the ralph lauren goods are very popular. Such as best seller in Summer, short sleeves shirts, polo, vest, dress, hot sale in winter, such as, Sweater, down jackets, hoodies and so. Various goods are for men, women and children.